What’s the difference? Charisma moves the audience to share a leader’s vision. Glamour, on the other hand, inspires the audience to project its own desires onto the leader (or movie star or tropical resort or new car): to see in the glamorous object a symbol of escape and transformation that makes the ideal feel attainable. The meaning of glamour, in other words, lies entirely in the audience’s mind.
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If you think of Barack Obama as a charismatic president, it is hard to explain why his supporters are so angry. He should be able to win them over. But if you understand his appeal as glamour, then his problems aren’t surprising.

Here.

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