Apple Inc., Jobs Miss Opportunity to Burnish Reputation

Apple CEO Steve Jobs got into a fight via email with a Long Island University journalism student over the iPad.
. . .
Jobs responded, ”Our goals do not include helping you get a good grade. Sorry.”

Isaacs and Jobs continued to fight via email until Jobs sent a final, “Please leave us alone.”

Here. Dumb move. At a minimum Mr. Jobs could have been more diplomatic. He could have also passed this task to someone to help her out a little.